What allowed for the modern rise of propaganda?
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Although allusions to propaganda can be found in ancient writings (e.g., Aristotle's Rhetoric), the organized use of propaganda did not develop until after the Industrial Revolution, when modern instruments of communication first enabled propagandists to easily reach mass audiences. The printing press, for example, made it possible for Thomas Paine's Common Sense to reach a large number of American colonists. Later, during the 20th cent., the advent of radio and television enabled propagandists to reach even greater numbers of people. In addition to the development of modern media, the rise of total warfare and of political movements has also contributed to the growing importance of propaganda in the 20th cent.
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