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The ever-improving technology of motion pictures and the advent of radio combined to spell the demise of vaudeville during the 1930s. By 1930 movie houses were attracting 100 million viewers a week at a time when the total population of the United States was only 120 million and weekly church attendance was less than 60 million. By 1932 all movies were talkies, and by the end of the decade all movies used technicolor, a trademarked method for making motion pictures in color.
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