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In the early 1970s, Marley sought an alliance with Chris Blackwell, a wealthy white Jamaican whose record company, Island, was the label of many major rock stars. At the time, reggae was still considered unsophisticated slum music that could never be appreciated by non-Jamaican audiences. Blackwell had a deep interest in the music, however, and because he felt that the Wailers were the one group who could popularize reggae internationally, he offered them a contract and marketed their first Island album, Catch a Fire, just as he would any rock band.
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