How do pressure groups influence political parties?

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Political parties are also targets for pressure groups. However, because influencing public policy rather than electing a certain candidate is the aim of an interest group, most groups avoid heavy involvement with one party and generally remain at least formally nonpartisan. Some large pressure groups make a considerable effort to mold public opinion by means of mailing campaigns, advertising, and use of the communications media. On the other hand, there are other groups, especially the more powerful organizations representing narrow interests, that prefer to have their activities and influence go unnoticed by the public at large.