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Throughout the decade other companies sought to purchase NBC from GE, but GE chairman John F. (Jack) Welch, Jr., turned them all down. Paramount offered $4.5 billion for NBC in 1992, and then Walt Disney Co. made a bid of $6 billion in 1994. Even media mogul Ted Turner attempted to negotiate an offer. After Seinfeld ended its nine-year run in May 1998 and NBC lost the network auction to televise National Football League games, reports began to surface that NBC was again up for sale. Possible buyers included Viacom, headed by Sumner Redstone, and USA Networks Inc., headed by Barry Diller.
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