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Is telemarketing a large business?

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U.S. advertising and marketing firms spent $110.5 billion on telemarketing in 1999; by the end of the 1990s the value of goods and services sold by telephone had reached $150 billion in the United States and $750 billion worldwide.

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Get more facts and information about telemarketing . Or, view the full encyclopedia entry from The Columbia Encyclopedia, Sixth Edition.

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