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The chief factors that contributed to this enthusiastic response were the increase in the population and prosperity of Western Europe; the high point that religious devotion had reached; the prospect of territorial expansion and riches for the nobles, and of more freedom for the lower classes; the colonial projects of the Normans (directed against the Byzantine Empire as much as against the Muslim world); the desire, particularly of the Italian cities, to expand trade with the East; and a general awakening to the lure of travel and adventure.
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