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At first the screenings formed part of vaudeville shows and arcades, but in 1902 a Los Angeles shop that showed only moving pictures had great success; soon "movie houses" (converted shoprooms) sprang up all over the country. The first movie theater, complete with luxurious accessories and a piano, was built in Pittsburgh in 1905. A nickel was charged for admission, and the theater was called the nickelodeon. An industry developed to produce new material and the medium's potential for expressive ends began to assert itself.
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