Why did Japanese literature develop dramatically in the Heian period?

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The addition of two phonetic syllabaries ( katakana and hiragana ) during the Heian era (794-1185) opened the classic age, in which Japanese literature reached its first peak of development. Classical Chinese still predominated in intellectual literary circles and official court communications, yet literature in the native language, the only written medium permitted to educated women, gained increasing prestige. In his travel journal Tosa Nikki [Tosa diary] (936), the poet Ki no Tsurayuki assumed a female persona in order to write in Japanese.